Experience

Conversion Copywriter & Consultant

Freelance

  • Lead-generation advertorial writing for financial clients competing directly against Lending Tree and Eloan.com
  • Ghostwriting work placement on top publications, including Convince & Convert, Social Media Today, and Business2Community
  • Event promotion editorial writing for Roanoke City Parks & Recreation - finished work appeared in the department’s locally distributed magazine PlayRoanoke and Blue Ridge Outdoors, a Southeastern and Mid-Atlantic publication with a readership of over 350,000.

Marketing Intern

R&K Solutions

  • Created detailed case study of company’s work with the Air Force ISR Agency at Lackland AFB, TX
  • Translated complex technical capabilities into unique value propositions for a narrow market of B2B and B2G customers
  • Interviewed engineers and project managers to guide core messaging for company’s flagship commercial off-the-shelf product offering, GoRPM
  • Designed product cut sheets, brochures, and capabilities statements using Adobe Creative Suite
  • Performed marketing-specific maintenance tasks on company website using ExpressionEngine CMS
  • Reviewed lead records in SalesForce for insight to inform ongoing marketing initiatives
  • Accommodated members of sales team with planning and logistical support for trade show attendance

Inbound Marketing Project Manager

RYP Marketing

  • Monitored changing standards for white-hat SEO and implemented relevant techniques on client sites
  • Teamed with account managers and sales staff to effectively inform prospects and current clients of the agency’s work
  • Immersed myself in clients’ industry verticals to develop compelling, relevant content across multiple channels

Skills & Certifications

  • ClickMinded SEO Certification
  • Wordpress
  • MajesticSEO, Moz Pro, and Buffer
  • HTML/CSS
  • Adobe Photoshop, Illustrator, & InDesign
  • Salesforce

Education

Roanoke College

Bachelor of Arts, Communication Studies GPA 3.65, Cum Laude

Virginia Western Community College

Associate of Science, General Studies GPA 3.65, Cum Laude

Honors & Awards

  • Senior Scholar award in Communication Studies
  • Third place in Best Paper Contest at JMU Humanities Research Conference ‘13
  • Founding member of Roanoke College Lambda Pi Eta, Communication Honor Society