Summary
Growth and lifecycle marketer with 10+ years of direct-response experience, turning cold prospects into paying customers — $10M+ in tracked sales funnel revenue across DTC ecommerce, B2B/B2G SaaS, and financial/info-product offers. A self-directed operator who thrives where reward tracks effort, and who wins in skeptical, high-trust markets that punish generic pitches. Built and led copy teams of up to 8; now also directs AI to ship production marketing infrastructure.
Skills
Direct-response copywriting · Email & SMS marketing · List management & deliverability · Conversion rate optimization (CRO) · Sales funnel copy · Lifecycle automation · Sales enablement & B2B/SAAS content · Offer construction · Team leadership
Stack: Maropost · Attentive · Shopify · GoHighLevel · Claude / Claude Code · Python (AI-paired) · Adobe Creative Suite
AI-Augmented Marketing Tool Builds
Marketing software I've directed AI to build, ship, and operate. The first is public with a live demo you can try right now; the rest run the daily email program of a $5M+/yr direct-response brand, replacing what would have required a developer hire.
Winner-Grounded Copy Engine
A fresh-angle generator that works like a DR marketer, not like ChatGPT with a marketing prompt. Point it at a live sales page: it reads the brand's voice, offer, and proof, extracts the mechanisms behind copy that already converted (paste a winner, screenshot one, or pull a competitor's currently-running Meta ads), generates a stress-tested matrix of fresh angles, then expands survivors into full emails or Meta ads. Try the live demo →
Tools: Next.js · Claude · Meta Ad Library · Claude Code
UGAR Campaign System
A Python pipeline that authors, audits, and pushes daily Maropost campaigns across multiple formats (Daily Style, Editorial PM, Daily 11am, and more). Dry-run mode for safe drafting; --execute for production push. Pre-flight auditor catches stale logos, body/text mismatches, broken affiliate links, and missing required elements before any send.
Tools: Python · Maropost API · Claude Code
Daily Hard-Bounce Suppression
Scheduled, unattended task that runs every day: discovers all sent campaigns in the window, pulls bounce reports via the Maropost API, identifies hard bounces and mailbox-full SMTP codes, and updates the active suppression list. Reduces ESP costs by removing bad addresses before the next send and protects sender reputation.
Tools: Python · Maropost API · macOS launchd / Claude scheduled tasks
Click-Tracking Slug Infrastructure
Custom redirect domain (mail.<brand>.com/<slug>) that replaces long affiliate URLs in campaign body with branded short links. Server-side PHP redirector reads a client-uploaded mapping file and forwards to the affiliate URL with all tracking parameters intact (aff_sub, click_id, etc.). Reduces body clutter, improves deliverability, and gives the brand consistent click-tracking surface.
Tools: PHP redirector · JSON mapping · Python author-side integration · Claude Code
Cross-Platform API Integrations
In-progress: a Konnektive CRM ⇄ Ottertext SMS tag-mapping layer. Customer segments defined in Konnektive (purchase history, tags, lifecycle stage) flow into Ottertext campaigns automatically — removing the manual list-pull step from the SMS send workflow. Foundation for unifying email + SMS audience targeting under one CRM-driven source of truth.
Tools: Python · Konnektive API · Ottertext API · Claude Code
Experience
- Closed ~70% of cold opt-in phone leads (75–100 calls), converting a discounted intro-class offer into onsite lifetime-membership sales — a low-ticket-to-high-ticket funnel.
- Direct-response marketing for a $5M+/yr boutique self-defense training brand — own email, SMS, funnel optimization, list hygiene, and CRO.
- Manage email + SMS promotional calendars across both internal and affiliate offers; reduce Maropost ESP costs via in-depth list hygiene.
- Direct AI-augmented Python tooling for the email program (see AI-Augmented Marketing Operations above).
- Engineer GoHighLevel automation workflows for inbound campaigns; optimize landing pages and funnels for cold traffic alongside business founder.
- Owned all messaging and copy for three DTC ecommerce brands — VNSH Holster, Pain Safari, and Modern Needs Survival.
- $10M+ in lifetime sales funnel revenue — VSLs, advertorials, order forms, upsells, downsells.
- Maintained $50k+/week sustained email revenue from daily campaigns across brand lists.
- Launched and scaled SMS program from zero to $20k+/week in revenue.
- Ran CRO across funnels to elevate AOV and maintain profitability on cold traffic; analyzed COGS to construct new offers and improve live ones.
- Built the company's #1 gated lead-gen asset by total leads (the ITFM/TBM Maturity Guide) for CIOs, CFOs, and IT Finance leaders at Fortune 500 companies and major government agencies.
- Authored four published customer case studies — Visa, City of Seattle, American Family, and a major State Agency — through direct conferral with each customer's IT/finance leadership.
- Maintained sales enablement collateral across the product line; authored BDR outreach scripts for phone, email, and video that the sales team actively used and iterated.
- Scaled email revenue to $300k/month for a survival/tactical client as copy team chief and list manager.
- Wrote lead-gen advertorials for a financial direct-response client competing against Lending Tree and Eloan.
- Consulted with biz-op direct-response businesses on increasing internal list revenue.
Education
Bachelor of Arts, Communication Studies — Roanoke College · 2013