Direct Response Copywriter for
Finance & Health

Hobbyist Programmer & Web Developer

Hi there,

Based on traditional direct response principles, I aim for the copy I write to:

  1. Be Tactful - The volume knob on your copy should have more than one knotch. Sometimes going over the top works great. But more often than not, a nuanced approach is key.
  2. Respect Audiences - I want prospects to know I've done everything in my power to grasp and acknowledge who they are, that I'm a trusted ally.
  3. Improve Lives - A tall order, I know. But great copy helps problem-solving products find their way into the hands of prospects who need them. And in that situation, I think everybody wins.

You're probably wondering why I didn't write "drive results," "skyrocket conversions," or something else like that up there.

The reason why is this: I find results come naturally when I combine those three guidelines with the fundamentals of writing great copy.

Here's what my clients say:

"I'm super impressed with Wil's ability to deliver quality copy on time and on budget. He is easy to work with and gets things right the first time (e.g. doesn't require handholding or endless revisions)."

- Drew Kossoff, CEO of Rainmaker Ad Ventures

"I've outsourced to other writers here and there, but Wil is my go-to guy when I need to outsource copy.

He has excellent research skills. He's self-motivated. He hits deadlines. And he writes damn good copy.

I can toss him an idea and let him run with it without ever worrying if we're on the same page. He knows how to take feedback. He asks the right questions. Overall, he just "gets it."

His abilities are quickly eclipsing "up-and-comer" status, and I strongly recommend you work with him. (In fact, I often send him referrals.)

Just please don't send him too much work... I'd like to keep working with Wil for a long time. ;-)"

- Ryan Healy, Financial Copywriter

"Overall, his final work comes in flawless and prior the scheduled deadline, which certainly makes my job a lot easier."

- Joe Hanning, Marketing Manager of UVA Bookstores

"I was referred to Wil by Ryan Healy, whose schedule was too full to accommodate our landing page project. Wil had just started freelancing full-time, so his portfolio wasn't quite as filled out as the other copywriters we looked at. But when we got back the first draft of our copy, we knew we'd made the right choice.

His process was seamless, and he got the tone and voice for our audience almost perfect right out of the gate. He even found a great clinical study for an ingredient in our product that we had yet to discover ourselves. Then he integrated it right into the copy.

We're anxiously counting down till launch day so we can test it out!"

- Ben Steuart, VP of Business Development at Steuart Laboratories

"Writing for different industries is always a challenge, but he’s been able to quickly adapt to each client’s unique voice and industry jargon and always delivers great copy that requires minimal (if any) editing."

- Chris Dodds, Cloud Architect

Do you already have established offers, traffic sources, and email lists, but just need a reliable copywriter to help execute your ongoing workload?

I work exclusively with people like you.

Use the form below to tell me about your project. Samples of my work are available upon request.